Field Notes  /  Out of the Truck
From the field

How I Got Out of the Truck

The whole game

Know your cost. Price off it. Pay your people from it. Nail that boring math and it buys you the two things that actually get you out of the field — time and margin — which is what finally lets you take care of your crew instead of fighting fires all day.

18 years in residential irrigation. I built my company from one truck, got it running without me, and sold it last year. I want to give back the stuff I wish someone had told me at year three instead of year thirteen.

Here are the lessons that actually moved the needle, in order of how much they mattered.

1

I didn't know my real cost to put a tech on the road for one hour. Not his wage — the loaded number with taxes, the van, fuel, insurance, overhead, and profit. For years I priced off "what the other guy charges." That number is a guess, and it almost sank me.

2

Once I knew my cost, I built flat-rate packages off it. That's what got me out of the truck — any tech could quote a job at a price that already protected my margin, without calling me.

3

I paid my techs a base PLUS a cut of what they produced over their cost. They got to $80–100K with benefits, they stopped leaving, and they started policing their own hours because the upside was theirs.

The part nobody talks about

Getting the numbers right wasn't really about the money. It was about TIME. When my pricing was dialed and my pay system ran itself, I stopped spending every day fighting fires, chasing quotes, and refereeing payroll. That freed me up to actually do the thing I got into business for — lead my guys.

I could finally sit down with a tech and talk about where HE wanted to go. I could coach instead of bark. I could build a guy up instead of just dispatching him. The math is what bought me the room to put my people first — and when your techs feel like the priority instead of a cost line, everything changes. They take ownership. They think critically. They stop watching the clock because they actually care.

A job vs. a career

That's the difference between offering a job and offering a career. A job is "here's your hourly, see you Monday." A career is "here's a real income, full benefits, a clear way to earn more, and a boss who's got time to invest in you." Guys don't leave that. You stop being a revolving door and start being the shop the good techs WANT to work for.

It all traces back to the boring stuff — know your cost, price off it, pay people from it. Nail that, and you earn the time and the margin to actually take care of your crew. That's the whole game.
What contractors said when I first shared this

Best post I've seen on here in a long time. Good on you Robert Kemp.

— Kenny L., irrigation contractor

This is how you win. Best advice I've seen in this group and the only way I would ever run it.

— Tim H., irrigation contractor

I've got half of this dialed in. Flat rate pricing but not the pay-for-performance part. I need that final push to get the business model in tune.

— Tanner M., irrigation contractor

From the original post · 369+ reactions · 90+ comments · shared across trade groups

Start with your cost

The whole thing starts with one number most owners have never run: what an hour of a tech's labor actually costs you. Get that, and the packages and the pay plan build themselves.

Find Your Burden Rate →